Google Delays Third Party Cookie Replacement Until 2023
Google on Thursday announced the move to push back the large-scale rollout of its Federated Learning of Cohorts (FLoC) technology. Engadget notes that Google’s Privacy Sandbox originally was announced in 2019, with a tentative date set for 2022 as the goal for Google’s replacement of third-party cookies. Now, though, it looks like the old way of tracking users won’t be completely replaced until 2023 at the earliest. According to the announcement, Google now plans to phase out cookies entirely in Chrome over a three-month period that is set to end in the later months of 2023, noting that it needed more time to get the economy right....