How to Create a Geofence on the Web
The following steps will walk you through the process of creating your filter and corresponding geofence via Snapchat.com in a web browser.
How to Create a Geofence on the App
Since you can create filters within the Snapchat app, you can also use that platform to set their corresponding geofences.
How Snapchat Geofences Work
A geofence is a virtual enclosure on Snapchat’s Snap Map. Its purpose is to tell Snapchat exactly where, geographically, a filter can be used. If the location for your filter is different from your current one, use the field at the top to type in a location and select it from the drop-down list. When you create your own Snapchat filter on the web or on the app, you receive a default geofence at your chosen location after entering enter a specific address into the location field. You can customize your existing default geofence or draw it from scratch so that it includes (or excludes) other surrounding areas that you decide. You do this when you get to the location-setting step of the filter making process.
Why Use a Geofence for Your Snapchat Filter?
A properly drawn geofence can help more of the right people gain access to your filter. If you run a business or organization and use a filter to help promote one of your events, the exposure it gets will depend on your geofence. Snapchat users who are snapping from within the boundaries of your geofence might use your filter on their snaps and potentially post them as stories, meaning that you’ll get more exposure from their viewers. And if someone decides to create a Geostory (which is a public collection of stories at a specific location) from your geofenced location, it will encourage others to add their own stories too – perhaps with your filter!
Things to Keep in Mind When Creating Your Geofence
Your filter must be a minimum of 20,000 square feet and can only be a maximum of 50,000 square feet. If you’re under or over, your geofence will turn red and a warning will appear at the bottom or top of the screen.Avoid using too many circular points or creating a shape with thin areas to help ensure proper coverage.The cost of your filter can change depending on how you draw your geofence. Geofences that cover popular areas tend to be more expensive.Snapchat doesn’t provide a reviewal timeline for purchased filters, but you’ll receive an email once you have approval.
